Source: Johnny Nunez / Getty
Coca- Cola is starting a new campaign in the Middle East.
They have introduced a new version of its iconic red-and-white can in Middle Eastern countries for Ramadan, the Muslim holiday that ends July 17. The new red cans feature Coke’s signature dynamic ribbon but not the words “Coca-Cola” and are intended to promote open-mindedness and tolerance.
The backs of the cans bear the message “Labels are for cans, not people.”
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