When it comes to being a celebrity, unless you’re brokering multimillion dollar movie deals, perhaps the best and fastest way to earn money is through merchandising. And to drill down on that even more, if you are a woman celeb with fabulous hair? The best way to go might be with a wig and extension line similar to those that have been created by Jessica Simpson, Kylie Jenner, Angela Simmons, Vivica Fox and, more recently, gospel music star Erica Campbell.
Campbell’s line, created with DC-based celebrity stylist Vernon Martin, is marketed toward her primary base: gospel lovers with a penchant for pretty hair. Like Sherri Shepherd, Christie Brinkley and Angela Simmons, Campbell’s foray into a wig and extension line makes good business sense. But, not all celebrity-endorsed merchandise is a good idea. Campbell elaborates.
“They brought energy drinks to me that weren’t healthy, that were bad for the body,” says the Grammy winner, radio host, church first lady and WE TV celebrity reality star. “I said no to it. There was a tour opening up for a huge artist but, they didn’t love Jesus at all and I said no to that. There’s so many things I had to say no to because it didn’t line up with what I believe in. If I can’t lay down at night and feel good about it? I can’t do it.”
But Campbell, a former hairdresser and a hairpiece trendsetter amongst the church-going set, saw an opportunity with a hair care line – especially one with a high-profile celebrity stylist. Their line, named Erica by Erica Campbell, is exactly one year old and has had some highs and lows but the crew of two are figuring out how to move forward to more profits. The first distributor wasn’t quite right, she says, and after switching supplies and distributors, they finally found the quality and heft they needed to help women in the United States created quality hairpieces and wigs from real human hair imported from India.
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