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Vacation Bible School is synonymous with summer in many churches — perhaps because it’s been around in one form or another since 1898.

Under its current moniker among Southern Baptists, VBS has been an evangelistic strategy since the 1920s. In kid’s ministry — which is often marked by trendy short-lived fads — VBS is a proven program with real staying power.

Here are three reasons churches turn to VBS year after year.

VBS is an effective evangelism strategy.

Based on Annual Church Profile (ACP) data, VBS is used by more than 25,000 Southern Baptist churches each year to reach more than 2.5 million people. Last year, these SBC churches reported more than 70,000 professions of faith as a direct result of VBS. Talk about impact!

If VBS were to suddenly disappear from these churches, what evangelistic strategy would take its place? VBS isn’t just about games, crafts and snacks. Its primary purpose is leading people to experience the life-transforming power of the Gospel.

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DISCUSSION: Vacation Bible School: What Stirs Churches To Do It?  was originally published on

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