Apparently, Mark Cuban wasn’t the only one playing make-believe on Monday.
Utah Flash owner Brandt Anderson pulled off a WWE-like scripted hoax last night to the disappointment of 7,500 fans who believed that Michael Jordan and Bryon Russell, the former Utah Jazz forward, were about to play a one-on-one game during halftime of an NBA Development League game.
As you might recall, Russell challenged Jordan to a battle after remarks that MJ made about Russ during his Hall of Fame speech in September. Always one to see dollar bills and free publicity in a situation, Andersen said he would pay the winner of the challenge $100,000 for the charity of his choice.
And then things got wacky.
According to Deadspin, the Flash went so far as to hire a Jordan look-alike to walk around Provo on Monday — and even uploaded a YouTube video of “Jordan,” flanked by “bodyguards,” eating at a quiet local restaurant — to build some buzz.
It worked …
… and then completely backfired.
according to yahoo.com
