The directive – in the form of emails, text messages and word of mouth – was urgent: to spread the word about a live recording of the gospel music industry’s biggest stars in response to the 7.0-magnitude earthquake that hit the already poverty-stricken nation of Haiti, impacting an estimated three million people with a death toll some say could top 100,000.

It came from Kirk Franklin, who was moved to act while watching the horrific images broadcast on CNN Wednesday night from his hotel in Nashville. The next night he took the stage of an already planned prayer service of gospel industry professionals and insiders to make an impassioned personal plea to his fellow artists: to take part in the recording of “A Song For Pain” to raise funds to help those in Haiti so desperately in need.

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