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With his next book The Second Wind coming out this fall Bishop TD Jakes has nothing but business on his mind. The beloved preacher and author spoke with small business owners at the Money & Power Expo at the 2016 ESSENCE Festival. One attendee wanted to know how she could grow a business she describes as “doing well.”

“If your business is in the early, formative stages, if it’s booming right now, that’s good but you want to expect it not to boom,” he said. “You ought to put enough money away so that if you hit a hard place, you don’t go bankrupt. Until you learn for sure what the market will bear and the pace of the business, err on the side of caution and put back, as much as possible, into your reserves.”

Bishop Jakes also advised against wearing the hats of both boss and worker bee. “If you’re doing all the work yourself, you won’t have time to plan your business. Exasperate social media. It’s free and it’s a good way to get your business out there. It’s good for you to be talking about you but it’s even better for your customers to be talking about you.”

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source: Essence/BCNN1.com

T. D. Jakes’ Next Book, “The Second Wind,” Coming Out This Fall; And Talks Business At 2016 ESSENCE Festival was originally published on praisecleveland.com

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