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US show As The World Turns, one of the world’s longest-running daytime soap operas, is being cancelled after 54 years, broadcaster CBS has announced.

The show, which has helped to launch the careers of stars like Meg Ryan, will end in September.

The announcement was made on the day the show’s 13,661st episode was aired.

It is the last daytime drama made by a media subsidiary of Procter and Gamble, set up in 1933 to promote its detergents in the first “soap operas”.