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A new ad campaign for the non-profit organization Keep A Child Alive focuses on the AIDS epidemic in Africa.

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A number of prominent celebrities are included in the “I Am African” ads, which are featured on billboards across the nation. With the message that “each and every one of us contains DNA that can be traced back to our African ancestors,” the ads depict celebs like Richard Gere, Sarah Jessica Parker, Alicia Keys, and Janet Jackson with their faces covered in tribal paint.


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