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Via : Fox59

Many locally owned businesses hope Black Friday shoppers will get their second wind for Small Business Saturday.

It is right between Black Friday and Cyber Monday and a chance for shoppers to support local business.

“Small Business Saturday is a way we can great awareness about the locally independently owned businesses here in the Indianapolis area,” says Meghan Eddy from Big Hat Books.

Created a couple of years ago, Small Business Saturday is a way to remind shoppers to buy local.

“It’s neat that there’s a focus on it and people are really getting conscience of the face that. They can avoid the mall and can come in and get some personalized service have some fun and enjoy themselves,” says, Ron Lewis of Rusted Moon Outfitters.

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Rusted Moon in Broad Ripple is a locally owned outdoors sporting goods store.

Lewis says buying local is important because the dollars stay local.

“We’ve got 10 guys and gals working here. Local families, our owner is a local guy who lives a mile from here and instead of taking your holiday dollars and bringing them in and dropping them off someplace so they can ship it to Minneapolis to the corporate office, We’re feeding and taking care of families right here in Indy. It’s great and I think our customers love that.”

Big Hat Books also in Broad Ripple is not only a locally owned bookstore it also supports other local efforts from artists and authors.”

“There is an upstairs you can walk around check out the art and all of it is available for purchase,” says Eddy.

According to the National Federation of Independent Businesses, Small Business Saturday is the most important shopping day of the season for 36% of independent retailers here in the U.S.

Megan Eddy says for Big Hat Books, every day is important to their success.

“Every day is a big day for this bookstore because everyday we’re welcoming not only regular customers back in, but they bring in their family members, they bring in their children and so everyday is vital for the success of the bookstore and that’s why everyone who comes in gets treated like an old friend.”

American Express offers a $25 statement credit to those who spend $25 or more at a small business that’s registered with the credit card company.

An estimated 103 million Americans shopped at small businesses on the Saturday after Thanksgiving last year.

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