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. Drew Sheard, Kierra Sheard, and Kirk Franklin attend the BET Networks 2013 Upfronts at Hotel Sax on April 11, 2013 in Chicago, Illinois. BET is in a fight to maintain loyalty from African American women viewers, and the faith-based community is a beneficiary of it.

In a bid to stay on top and keep advertisers spending money, the Viacom-owned network showed off some of the newest faces of BET, poised to draw millions more viewers—among them, prominent Christians.

Bishop T.D. Jakes, Kierra and J Drew Sheard II, Kirk Franklin, and more, were invited to BET Networks 2013 Chicago Upfront, an event held at the Sax Hotel in Chicago, IL Thursday, April 11, 2013

“You look better on BET,” was the not-so-subtle message aimed at advertisers, as well as the overall theme of the showcase inscribed on the photo backdrop.

With Oprah Winfrey and Tyler Perry aiming to take a big bite out of the coveted black women’s market, BET refuses to give up its share of an audience it has been building for 30 years.

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