According to the belle report.com
Alexa, Play Amazon Music: Amazon Teams Up with
OUTFRONT Media and Rapport for Largest
Times Square Advertising Installment Ever
NEW YORK, June 14, 2017 /PRNewswire/ — As part of a groundbreaking advertising campaign for Amazon Music, OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, and Rapport, the out-of-home media buying and planning agency of IPG Mediabrands, today unveiled a 79-foot-tall Amazon Echo replica in New York City’s Times Square.
Rapport, in partnership with Traction 3D, led the conception and fabrication of the replica build, which will live on one of OUTFRONT Media’s largest billboards in Times Square. Standing over seven stories high, with a circumference of around 24 feet and weighing over seven tons, the giant aluminum Echo replica will be on display on Broadway between 44th and 45th Street now through June 25. The Echo installment includes an LED light ring programmed to replicate the pattern activated when a user asks Alexa a question in real time.
“Amazon Music’s gigantic deployment is a key example of the creative possibilities out-of-home offers brands and we are very excited to be a part of this unique campaign,” said Jodi Senese, OUTFRONT Media’s Executive Vice President and Chief Marketing Officer. “Times Square remains one of the most prominent advertising hubs in the world and brands continue to leverage the high visibility space here and large audiences; our historic work with Rapport and Amazon today marks a new chapter in the playbook.”
The Echo installation is part of Amazon Music’s large scale advertising campaign, “Music Unites,” which was inspired in part by John Lennon and Yoko Ono’s “Happy Xmas (War is Over)” billboard campaign. That powerful message, coupled with Amazon Music’s popular lyrics search feature when listening on Echo, led to today’s Amazon Music campaign, which features iconic lyrics that express positivity and togetherness in famous locations in 15 cities across the U.S., U.K., Germany and Austria.
