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At 30-years-old, LeBron James has signed a lifetime endorsement deal with Nike.  The deal marks the largest endorsement deal in the history of the company, surpassing Kevin Durant’s $300 million, 10-year deal just a year ago.

Nike has endorsed James before, and he has reportedly raked in an estimated $30 million annually.  James has had his own sneaker line with Nike since his rookie year in 2003, where sales were an estimated $340 million per year.  You can read more on this story here.